Our Story
Jellycats originated in London, where a small creative idea gradually blossomed into a brand known and appreciated in many parts of the world. Over the past twenty-five years, our playful companions have found their way into homes, nurseries, and personal collections across numerous countries. What began as a modest artistic ambition has grown into an international presence, with our characters appearing in well-loved shops throughout seventy-seven regions. Their appeal does not depend on passing fashions; instead, it emerges from the deep sense of comfort and familiarity they inspire. Each piece reflects a gentle charm that often becomes part of someone’s daily routine, encouraging imagination and offering a reassuring presence that feels uniquely personal.
Every character begins its life through an exploratory creative journey. The design process is fluid, allowing ideas to shift, merge, and change direction before they settle into a recognizable form. Designers experiment freely, testing shapes, expressions, and fabrics until a concept takes on a sense of identity. A simple sketch gradually develops into a companion with distinct qualities that reflect the playful nature of the brand. Much thought goes into the materials chosen for each design. Fabrics are selected not only for their durability but also for their exceptional softness and visual appeal. Holding one of these creations is meant to replicate the sense of delight our team feels when a design finally comes together after countless adjustments and moments of inspiration.
The meaning of a Jellycats toy varies from person to person. Some people treasure how comforting these companions feel when held close. Others appreciate the small, expressive details stitched into each figure, giving it a quiet sort of personality. Many simply enjoy arranging them at home, letting their whimsical shapes brighten a shelf or a room. Regardless of how a character is used or displayed, it often becomes something more than a decorative object. Its specialness lies in the emotional response it evokes, offering a sense of joy, calm, or nostalgia that is entirely individual yet universally understood.
As the brand grew, imaginative stories also formed around its beginnings. These tales describe a lively world filled with curiosity and gentle humor, where playful figures roamed freely and embodied the essence of creativity. Among the stories is the tradition of a single cat in each generation wearing a Jelly hat, symbolizing the spirit of happiness and wonder that continues to guide our work. While these legends are not literal history, they express the same imaginative energy that shapes our designs.
A meaningful moment in the brand’s timeline is tied to the number nine. In 1999, known within our narrative as the ninth generation, the Jellycats studio officially opened its doors with a clear mission: to spread a sense of joy far beyond London. From this point onward, the world of Jellycats continued to evolve through new characters, accessories, illustrated adventures, music, short films, and various forms of digital storytelling. The character known as Jack Jellycats represents this era, embodying creativity, exploration, and the timeless value of play.
Each year, as the festive season approaches, we work thoughtfully to make sure the delight associated with our creations reaches households around the world. Many choose our toys as gifts, confident that they will bring lasting happiness to the recipient. We offer complimentary shipping above a certain value and extend return periods during the holidays to support early shoppers. However, experience shows that once someone welcomes one of our companions into their life, it tends to stay with them. Should any questions arise, our support team remains ready to help with the same kindness and attentiveness reflected in our products.
At its core, Jellycats is dedicated to creating moments of happiness. Every plush figure is crafted to inspire imagination and bring a sense of comfort into everyday life. Whether someone is encountering the brand for the first time or expanding an existing collection, our purpose remains unchanged: to share warmth, creativity, and soft companionship from our London beginnings to homes in every corner of the world.